Articles
Below is a collection of all of the Online Marketing articles that I have posted so far. They are sorted with the most recent posts first. Enjoy! Heath
Web Site Marketing Strategies (Part 2)
July 30th, 2008
The pages that I listed in my last post are all quite standard for a business website. If you would like to include some additional enhancements, why not try some of the following?
Forum
Hosting a forum on your website and building your own community around your brand can be a very good idea for several reasons.
•You [...]
The pages that I listed in my last post are all quite standard for a business website. If you would like to include some additional enhancements, why not try some of the following?
Forum
Hosting a forum on your website and building your own community around your brand can be a very good idea for several reasons.
•You [...]
Web Site Marketing Strategies (Part 1)
July 29th, 2008
Home Page
A good home page is an obvious part of all web site marketing strategies, but what’s not obvious are the things that should be included on this most-visited page, which is often a customers first impression of your business.
Logo
Your header (the top of the page) should include a bold business logo that allows your [...]
Home Page
A good home page is an obvious part of all web site marketing strategies, but what’s not obvious are the things that should be included on this most-visited page, which is often a customers first impression of your business.
Logo
Your header (the top of the page) should include a bold business logo that allows your [...]
Internet Viral Marketing Explained
July 29th, 2008
Unlike computer viruses, internet viral marketing requires the message to be appealing in some way, in order for people to consciously, and willingly pass it on. A carefully designed viral marketing strategy will rapidly gain momentum, as more and more people pass it on, quite quickly multiplying to thousands or even millions. Think of it [...]
Unlike computer viruses, internet viral marketing requires the message to be appealing in some way, in order for people to consciously, and willingly pass it on. A carefully designed viral marketing strategy will rapidly gain momentum, as more and more people pass it on, quite quickly multiplying to thousands or even millions. Think of it [...]
What Is Business Branding?
July 22nd, 2008
Business branding is not just about portraying an image through clever marketing . If you try to portray an image that isn’t true, then your customers will see through that. You really need to find out what you, as a business, are all about. Then consistently and clearly portray that brand, making sure that your [...]
Business branding is not just about portraying an image through clever marketing . If you try to portray an image that isn’t true, then your customers will see through that. You really need to find out what you, as a business, are all about. Then consistently and clearly portray that brand, making sure that your [...]
Why Take Your Business Online?
July 19th, 2008
Over a billion customers, spending trillions of dollars, pounds, euros and yen on just about any type of product or service imaginable. The Internet is no longer ‘one platform for marketing’, for millions of businesses around the globe, the World Wide Web has become their market. Because of this, competition is fierce, and these days, [...]
Over a billion customers, spending trillions of dollars, pounds, euros and yen on just about any type of product or service imaginable. The Internet is no longer ‘one platform for marketing’, for millions of businesses around the globe, the World Wide Web has become their market. Because of this, competition is fierce, and these days, [...]
Building Websites That Sell! (Part 3): Behind The Scenes
June 24th, 2008
Yesterday we looked at what statistics have shown customers want from your website. We discovered why it’s so important to get these on-page factors right, in order to keep your users happy and returning often. But as much you should make sure that your website looks and works the best it can - it’s really [...]
Yesterday we looked at what statistics have shown customers want from your website. We discovered why it’s so important to get these on-page factors right, in order to keep your users happy and returning often. But as much you should make sure that your website looks and works the best it can - it’s really [...]
Building Websites That Sell! (Part 2): What Customers Want
June 23rd, 2008
Although there are many different types of websites online, ranging from big flash animations right down to text-only pages - how can you be sure what kind of website your customers will prefer? I think to answer this question, we need to take a look at the main things that users want in a website.
A [...]
Although there are many different types of websites online, ranging from big flash animations right down to text-only pages - how can you be sure what kind of website your customers will prefer? I think to answer this question, we need to take a look at the main things that users want in a website.
A [...]
Building Websites That Sell! (Part 1): The 3 Main Purposes of Your Website
June 22nd, 2008
Many small businesses get confused about the types of things that should be included on their website in order to maximize sales, so I’ve decided to write about Building Websites That Sell. This is the first post in a series of three that I will be writing on this topic.
A good product or service website [...]
Many small businesses get confused about the types of things that should be included on their website in order to maximize sales, so I’ve decided to write about Building Websites That Sell. This is the first post in a series of three that I will be writing on this topic.
A good product or service website [...]
